Visit Eau Claire’s Support for Confluence Project

main-logo-vec2Thursday, January 2, 2014

The Visit Eau Claire Board of Directors has unanimously approved the following Position of Support for the Confluence Project:

Visit Eau Claire enthusiastically supports the development of the Confluence Project as a positive asset for the City of Eau Claire. The Confluence Project will foster the growth of our city and county through economic development, increased tax base, downtown revitalization, enhanced tourism, cultural/artistic investment, and advanced educational opportunities.

Visit Eau Claire is supportive of relocating its offices to the location of the Confluence Project, and is willing to contribute up to $50,000/year for full occupancy costs to the project in return for the agreed upon 5,000 square feet of leased office/visitor center space.

The core mission of Visit Eau Claire is to market the Eau Claire Area for tourism promotion and development in a way that is highly likely to generate overnight stays. As such, Visit Eau Claire will allocate a minimum of $25,000 per year for an initial three years (once the performing arts center opens) to a Visit Eau Claire marketing campaign, featuring the Confluence Project and its programming. Visit Eau Claire will also continue to contribute to the growth of City of Eau Claire room tax revenues by focusing its efforts on generating new room tax for the City.

The new strategic partnership with UWEC for facilities use, along with the opening of Holiday Inn Eau Claire South I-94 this year, provides new facilities inventory to promote, resulting in significant opportunities for new hotel room bookings. A new arts center would be another important pillar in the destination’s tourism product; targeted marketing of this project to out-of-area visitors will allow the overall room tax generated for the City to grow, thereby providing new room tax funds to the City.

Visit Eau Claire looks forward to being involved in the advocacy of this important City project, and will continue to offer tourism-based information and expertise as needed throughout the process.

Visit Eau Claire Confluence Support 2013